Friday, March 12, 2010
CREATIVE #2
Provided that this was an actual photo of actual fans taken at an actual game, and not models staged somewhere, this is cute:
Taken this morning at the Greenpoint Avenue G stop.
Again, provided that this is real, I very much like that there are FEMALE HUMANS in this ad. I like this ad because the focus is external, on the fans, and not on the organization. I like that the ads so far are focusing on the ‘believe’ theme. It’s aspirational without being arrogant or seeming ridiculous (an issue I have with the television ads). It almost makes you think that the organization cares about the fans.
I know a lot of people could care less about ads. But I worked in advertising long enough to have an opinion, have enough of a background in marketing that I like to think about these things - it’s interesting to *me*. And it’s better than yet another long-winded handwringing post about Jose Reyes (which will probably happen once the shock wears off).
I’m looking forward to hunting the rest of these down and putting my analysis to the test. If you run into one, I would love a good camera phone photo or a note letting me know where you saw it. English or Spanish, doesn’t matter.
