Wednesday, May 27, 2009

SCOREBOARD FANTASY.

TBF and I spent part of the drive home from Boston ranking all the ballparks we have visited (coming in a future post), and spent a lot of time discussing Citi Field and where it falls, and why. One of the things that gets us the most is that when you take a shot of the ballpark, and there isn’t a “Citi Field” sign within that shot, it’s not immediately recognizable. It’s way too generic.

This was my attempt to try to fix that:

• Instead of hiding the championship banners in the back corner by the Old Home Run Apple, let’s give up SNY’s ad (which I will guess is probably a placeholder because they couldn’t sell the space) to their already-captive audience.
• Instead of “Let’s Go Mets” in Citigroup’s corporate font, let’s get some branding on the scoreboard for the team that actually plays there by using the actual team logo.
• I threw in Mr. Met up top because I couldn’t find any Vote All-Star that didn’t tout Luis Castillo unnecessarily, but the idea is just to have some more Mets presence on the scoreboard (does the Mets’ hospital REALLY rank a scoreboard ad?)
• The only thing that I know is absolutely not possible is losing those horrific Arpielle ads and widening Diamondvision. (Seriously, are there no creative guidelines that advertisers have to meet?) But wouldn’t it look so much nicer if they were gone?

Looking forward to Johan’s start tonight! Let’s go for the sweep!