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2011, HERE WE COME. | metsgrrl.com



The Mets apparently posted the new pricing scheme for 2011 tickets – and then promptly removed the chart. (You can see screen captures over at The Mets Police).

The biggest news is that, finally, the Mets are stepping in line with every other team in MLB and offering a 10% discount to season ticket holders. This is big. This is huge.

We don’t know yet if the discount extends to all plan holders, or only full season ticket holders. But in any event, this change impacts everyone. It impacts everyone, because the tickets that STH don’t use go into the secondary market. A STH can now resell their tickets at face, non-STH value, and still recoup the cut that StubHub takes. I believe this will lower prices in the secondary market.

Additionally, prices have gone down for the most part. Prices did NOT go down for Promenade Reserved Infield and Promenade Reserved, and in fact, prices actually went up in those sections for the new “Marquee” and “Premium” categories, versus the old Platinum and Gold category pricing. (These are games like the Yankees and Opening Day.)

Essentially, they removed the “bronze” tier of games and made all of those games “value.” There is a price drop for the most expensive tickets.

There’s also clearer, more upfront language about the pricing differences in each section. I don’t believe that was ever a deliberate attempt to obfuscate anything, but more like a complete inability to understand how consumers purchase event tickets.

So far? This is a great step. It’s not a dramatic one, but it’s something. I don’t know yet if this will impact me, because I’m not buying full season. And I’m not committing to any plan without the seating locations being improved, and the plan selection itself being improved. But let’s give kudos for steps in the right direction.

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